The Sum Of The Parts

If you have not yet read the previous posts - perhaps because you are just joining this Blog - I would ask that you do it now.  It will make what follows even clearer.

So far, there have been Four posts about what I am attempting to do with putting Crowdspeaking on steroids.  This is here for you to watch - but I also hope - to actively participate.  I won't know - and YOU won't know - if this is something that can work and make a difference for me unless you agree to help..  But if it can work for me, then it can for you too - and it is NOT limited to promoting a Kickstarter Campaign like I am doing.  I'm guessing your wheels are already turning as you think of how this Crowdspeaking tool can be combined with your own tactical approach to gain new ground for YOUR product.

So here is the "Sum of the Parts" I have outlined so far.

1. Crowdspeaking lets you leverage your social network by "blasting" a specific message to the friends of your friends.simultaneously.  It directs their friends to a URL where they can learn about the subject of the exercise.  (In this case, a new product available on Kickstarter.)  You ask your circle of friends to help you by participating.  That is what I am asking of you.
2. Most Crowdspeaking efforts stop there.  I want to put it on steroids.  All of you know 5-10 people who are "influencers".  In addition to making your "circle of friends" available as in #1 above, I am asking you to personally reach out to your 5-10 key "influencers" and ask them to #1 - PARTICIPATE by doing exactly what you did with your social media friends - and then to #2 - REPLICATE what you did by personally contacting 5-10 of their most influential friends - and then so on.  Done seriously and well, this could have a HUGE reach.
3. This "outreach" also needs a parallel track to be most effective.  Spreading the word by classic Crowdspeaking is a "numbers game".  It is not focused on personal knowledge of interest or need.  That too is needed to reach people for whom the product in question may be most relevant and useful.   To do that, I need you to also reach out to 5-10 people for whom you know my product - NightDrive Eyewear - would be something they need and would use.  If their need is genuine, then you will be doing them an important favor.  We will be telling you how to send these friends most directly to our Kickstarter Campaign when the "link" and exact detals are known.
4. My product - NightDrive Eyewear - is described in more detail in the most immediate previous post, but here are highlights.  It takes two leading schools of thought about improving night driving vision - and combines them into a single product that makes it possible to evaluate and customize an individual's night driving vision acuity.  In the process, we also discovered a third option that works very well.  No longer is there any need to lug around multiple pairs of eyewear - and buy more than one pair to find the solution that works best for YOU.  Everyone's eyes are different - and what works for one may not for another,  The GOAL here is improved night driving vision leading to improved night driving safety.

A coming step will be to tell you "how" to go on Headtalker.com - and submit your list of FB and Twitter friends.  And, in turn, you will be able to give that information to your 5-10 influencers.

Meanwhile, it would be appreciated if you would go to our FB page and give it a "like".  This will make it easier for us to fully communicate with you and others as we now enter the Homecoming Stretch of being exactly two weeks out from Kickstarter launch.  www.facebook.com/nightdriveeyewear.

Stay Tuned.