Doing A Deeper Crowdspeaking Dive

We've covered Crowdspeaking basics - and a template for leveraging a Crowdspeaking effort to reach more people than would happen otherwise.  If you have not read the previous two posts covering this, please do so.

But this is about more than just the mechanics we have covered so far.  The GOAL of any Crowdspeaking effort is to reach an audience with your message.   That message could be almost anything (Crowdspeaking platforms are amazingly versatile) , but for those of us in the Internet physical products business, the message is going to be about your product.

The platforms I have mentioned (headtalker.com, thunderclap.it - and now a new one, plugmob.com) all do a great job of broadcasting a brief message to large numbers.  And while this is indisputably important, it should be clear this is a "numbers game".  You really have little way of knowing who among those receiving your "message blast" are truly going to be prospects for your specific product.  However you do know this method can work based on simple mathematics.  The more the merrier.

But if you want to dive deeper, you are going to have to do this dive in a more focused manner.

We have talked about identifying people among your social media friends who are "connected " and are "influencers".  That has been one direction of inquiry and analysis.  But now we must additionally identify those people in our circle of acquaintances who might actually be good prospects for our product.  This parallel track is also important to maximize out chances of success.

Think seriously about who is "a good match".  Is this product something they could want or need?   Reaching out to them personally in some manner is simply increasing the odds that we will make a connection with someone who could be a serious buyer.  Personal touch always matters.

There is nothing improper about bringing a product to someone's attention when you think they would benefit.  This is classic "word of mouth" marketing that is widely regarded as one of THE most effective methods of all.  In a variety of ways, we all do this all the time - often without even consciously thinking about it.  But now we need to be more thoughtful and focused.  Identify those 5-10 people you know who could really use and enjoy the product under discussion.  Reach out to them.  If they are a proper prospect, you will be doing them a favor.

It is no secret I have a new product I will be launching on Kickstarter in a matter of weeks.  It is the subject of this exercise.  You are here because you want to watch and learn - and, I hope, participate.

In my next post, I will talk about this product - NightDrive - in greater detail.  But for now, you can learn a little more by visiting our fledgling Facebook page for the product at:  www.facebook.com/NightDriveEyewear.   You will quickly see this FB page is "not ready for primetime" yet, but it will give you an Introduction to the product for the moment.

Watch this space.