You already know Kickstarter is part of a larger phenomenon known as Crowdfunding - but are you familiar with Crowdspeaking? To some, this may seem like "old hat" - but to others, this may be your first exposure to the concept.
Simply put, Crowdspeaking is a way to reach out to a leveraged audience with a specific message. There are several platforms for doing this, but we will concern ourselves with two of them. At some point, you might want to check them out to better understand their details.
Because HeadTalker is associated with a Crowdfunding platform - and has certain features that are better for my needs, this is the platform I will use initially - and perhaps exclusively. BUT any of the good ones can work for you.
You start with a specific message you want specifically targeted people to see at a specific time. They all receive this message simultaneously - and it has a brief description of what this is all about (a product, a cause, a reunion, a "whatever") - and a link to where you want them to visit to learn more.
You are able to make this happen by asking a group of friends to participate by having their circle of friends on Facebook, Twitter, LinkedIn, etc. contacted with the message - and obtaining the agreement and help of these friends in doing it. They may agree to do this out of friendship - some "quid pro quo"- or any reason suitable to them.
So far, there is nothing new to what I have told you. Crowdspeaking Campaigns using this "model" are conducted all the time. I want to "test the tactic" of seeing if there is a way to put this process "on steroids" (a term those of you familiar with the Orion4Sight "sunglasses on steroids" Campaign will find familiar).
IF this works - and those of you reading this will make or break it - then it is not just something that can help me with my new Kickstarter Campaign, but can be used and/or modified by ANY of you to accomplish great things for your product - and NOT necessarily in the context of Kickstarter.
In our larger communities of people selling physical products on the Internet (ASM, Amazon FBA
Sellers, etc.) we have built a wonderful tradition of helping each other - and learning from each other. In my next post, I will be more specific about what I am asking you to help me with - and what I am offering in return. Stay tuned - and check back here often.
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